Retargeting is a service that gives you a chance to recapture potential customers after they leave your website. With retargeting, you can also continue to advertise other products and services to previous customers.
A successful retargeting campaign is built on a smart usage of internet cookies and analytic technology. There are many providers that offer retargeting services. Yahoo, for example, has a retargeting service. This page for now will be concerned with the largest and most advanced retargeting service, Google Retargeting.Google Retargeting is one of the recent ad innovations from the Google Display Network.
When the customer visits the target website, the customer gets a special cookie that you design on their computer. This cookie identifies the user, and is used to relay that information to other sites on the Google Display Network. Depending on which website of yours the customer visits, they become a part of a particular audience. You can have many audiences. You control what ads a particular audience views. Each audience has a unique cookie.
The cookie on the customer's computer communicates with google any time they visit a website on the google ad network. When a customer visits another site on the google ad network, they will periodically see advertisements that you designed for them. Now, you have retargeted the customer. The customer has no idea that you're controlling how often they're seeing your ads. They won't forget you, though.
How long the customer sees the ad, how often they see the ad, and the content of the ad are all controlled by you.
You can have google retargeting on multiple websites, and adjust the cookie settings to move the customer from one audience to another depending on their actions.
The primary strength of retargeting is that you are broadcasting to a group of users who have already visited your website. These are people far more likely to purchase or continue to purchase your product that outside users. Google Retargeting is as effective as you want it to be. At all stages of the sales process, you can use google retargeting to deliver effective targeted ads to customers.
You can also divide and narrow your google retargeting audience lists with particular demographics such as location, interests, etc. to create even more targeted advertisements.
These are the basic steps to get off the ground with google retargeting. You can set up a retargeting campaign, use creative graphics to capture viewer attention, and do many more things to take advantage of this new technology.
If you want help with your google retargeting campaign, or take advantage of other web technologies, check out iAnalyst.
We are a versatile web development company with offices in New York and Miami. We specialize in website development, social media marketing and advertising, and mobile application development & programming in addition to google retargeting.
We can handle any project, from small to large, and offer a great service. Click here for a free consultation, and take advantage of the new customers you can reach through the web.